If done correctly, you can get effective results through social media marketing. You should use social tools to get in touch with a group of people who have interest in your business; more so, look for people who’re interested in the products and services that you are trying to promote.So sit down with us, maybe have a coffee, clear your mind and concentrate on how you can help your business using 4 different social media sites.
Post, “LIKE”, Share
1) Convey your business’s personality – When a business first starts out on Facebook they think it is limited to only posting announcements and events but did you know that it can also help your business have its very own personality. The bottom line is people will trust a business more if they feel like they know or can trust it. Facebook was intended for you to show your personality and let the world know who you are. Sharing and connecting is what it is all about. Interaction with your customers and fans on Facebook is on a more personal level, thus people will get to know the business and buildup a trusting relationship. Most business’s think it may be hard to get an effective charisma going but posting pictures, information and status updates all help in making it work. It takes time but being unique and creative gets you noticed and can bring about your personality all on its own.
2) Get acquainted with your customers and truly get to know them – Having a business page on Facebook is designed for interaction with customers and fans. When fans post comments, pictures, “check-in” to your location or even “like” things that you post, this allows you to truly get to know them. Having a page like this gives you full access to how your customers think. Remember that this interaction is essential in how you advance with customers so always take into consideration the feedback they give you; this will help your business grow.
3) New fans and potential clients can find your business easily – When looking for a business most people will head to a search engine, am I correct? Or when you go to a search engine you type in what kind of business you are looking for. Facebook can increase the chances your business will be found.
4) Let people know what you’re up to – Promote yourself, Promote, promote, promote! It’s all about promoting. If you have an event coming up let your customers know, tell the world! Post pictures, information and don’t forget to invite people even if you don’t know them, it’s all about spreading the word.
